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Business Intelligence Glossary

 

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Unstable market
 
Unstable market is one in which the Market leader has less than 26.1% of the total market and every other company in the market is within 1.7 times the Market share of its nearest rival. An unstable market is the most attractive for a new entrant having a differentiated product.
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
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