| Business Intelligence Glossary |
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If you do not see a particular word or phrase that you would like to know the definition of, please let us know by email and indicate the term you would like to be added to the Glossary. |
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| Make or Buy Decision |
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A decision whether to make a product or component internally or whether to purchase it from an external supplier. |
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| Management Control |
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Influence the organization to enact the strategy by monitoring the plan performance.
- Where are we?
- How are we doing compared to plan?
- What actually happened?
- Why did it happen?
- What are the alternatives?
- What decisions do we take?
What is the impact of those decisions?
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| Management Information System |
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Is the technology that provides relevant and timely information, allows to create plans, manage execution and model decisions. |
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| Management Planning |
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- Where do we want to go?
- How do we compare to our peers and competitors?
- What do we have to do?
- What targets can we achieve?
- How do we allocate resources?
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| Margin |
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The difference between the selling price and the purchase price of an item usually expressed as a percentage of the selling price. |
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| Margin of Safety |
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The difference between the level of activity achieved and the level of activity required to break-even. |
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| Marginal Analysis |
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It is an analysis of economic information by examining the results of the value added when one variable is increased by a single unit of another variable. |
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| Market analysis |
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Market analysis is the study of measuring and evaluating actual or potential sales of a product or service growth in the market place. |
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| Market intelligence |
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Market intelligence concerns with information relevant to a company’s markets, gathered and analyzed specifically for the purpose of decision making in determining market opportunities and new market developments. |
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| Market segmentation |
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Market segmentation is the process of dividing the market into different subsets (segments) that share one or more characteristics such as age, gender, income, and geography or other attributes relating to purchase or consumption behavior. |
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| Market share |
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Market share is the company’s share of total sales for a certain product category as a proportion of the total Market that sells the product. |
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| Marketing |
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Marketing is the management process responsible for identifying, anticipating, and satisfying consumers' requirements profitably. |
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| Mark-up |
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The sum added to the trade price paid for a product to cover the intermediary's costs and profit. Mark-up can be measured as a percentage of the trade price or as a percentage of the resale price. |
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| MIS |
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| Monopoly market |
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Monopoly market is one in which the leading company has at least 73.9% of the Market. |
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| Multipoint competition |
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Multipoint competition explores the implications of a situation in which diversified companies compete against each other in different regional markets, national markets, or industries. |
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| Multi-user dimension (MUD) |
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Multi-user dimension (MUD) is a multi-user simulation environment in which users can create documents with which others can interact, thus allowing a World to be built gradually and collectively. Often referred to as a Dungeon. |
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